Support Skift’s Independent JournalismMake a Contribution Now
With millions of extra dollars for tourism, West Virginia is kicking off a marketing campaign to sell its story to surrounding states.
On Friday, state Tourism Commissioner Amy Shuler Goodwin announced the campaign titled “Real.” The push is based on market research and features West Virginians talking about what their outdoorsy communities have to offer.
Goodwin said the campaign taps into part of $4.7 million extra in newly approved tourism marketing money.
The infusion puts the state tourism marketing budget at almost $7 million. Goodwin said the amount is still dwarfed in some surrounding states.
She said the effort will focus largely on online, digital and social media exposure through video and other media.
Some target markets include parts of Virginia, Maryland, Pennsylvania, Washington, D.C., Ohio, Kentucky and North Carolina.