Skift Take

Virgin America's IFE will be great, but its very limited route network means that it will be much more limited than its positive press will lead people to believe.

What to Know Now

Virgin America has always been known for leading the industry in-cabin experience, whether that’s with fancy mood lighting or their through their in-flight entertainment (IFE). After toying with competitors and letting them catch up in that latter space, the airline just announced that it’s moving the goalposts again by updating their RED IFE system. The new platform will sport higher resolution, interactive screens and will be loaded with tons of new content that can easily be updated through its Android OS. The result: Virgin America’s continued dominance over a field laggards — and better business for them with the technology-forward millennial generation.

More on Virgin America’s plans can be found on their blog post announcing the news here.

Social Quote of the Day

18 @VirginAmerica aircraft will have Red Beta installed by the end of 2015, the rest in 2016. #PaxEx

@airlineflyer | Jason Rabinowitz, Data Research Manager @ RouteHappy



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Last week’s IATA conference had plenty of awkward moments from airline and industry CEOs. Read the best of them, curated by our own Marisa Garcia, right here.

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Tags: in-flight entertainment, virgin america

Photo credit: Pac-Man on the new in-flight entertainment system from Virgin America. Virgin America

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