First Free Story (1 of 3)

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Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> Will users be turned off by this?:  Instagram’s New ‘Shop Now’ Feature Can Turn Inspiration Into Bookings

>> Vacation rental owners can be a set-in-their-ways bunch: HomeAway CEO to Rivals: This Isn’t as Easy as You Think

>> There’s something to remaining a private travel company: Interview: CEO of the Travel Corporation on Selling Tours in the Age of Online Travel

>> Let the games continue in Chinese online travel: Chinese Booking Site Qunar Bulks Up With $500 Million Investment Led by Silver Lake

>> This could be a nice test for Kayak parent the Priceline Group to see if it wants to cozy up in some form with HomeAway: Kayak Partners With Competitor HomeAway on Vacation Rentals

>> The older working millennials are the prime age group travel brands should be focusing on when it comes to mobile booking services: Travel Habits of Millennials: Older Millennials Outpace All Others in Mobile Booking

Photo Credit: New direct response ad formats make Instagram photos and videos shoppable. Instagram