What to Know Now
The big trend among airline loyalty programs these last few years has been “the rich get richer.” Thanks to stronger economies, fewer seats and elite bloat premium passengers are swelling across the airlines, so now they’re culling their herds.
Etihad’s approach this week has been slightly more balanced, though to be fair, it wasn’t very generous with awarding miles to begin with. The announced changes reduce the number of miles earned on their “lowest ‘Breaking Deals’ Economy and Business class fares” while increasing miles for several of its higher fares. Interestingly, the airline also raised the number of earned miles on their deepest economy (T) fare from 0 to 0.25.
Redemption options have also changed, basically making premium award tickets a bit more expensive.
Etihad’s full changes can be found on their site here. For those who have taken advantage of one of the numerous fire sales on Etihad this year, it’d be a good idea to check out the updates.
Social Quote of the Day
Etihad to Alitalia: “We’re done with these A330s. You can have them now.”
Alitalia to Passengers: “Look how awesome these A330s are!”
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Can be sent to gm[at]skift[dot]com or to @grantkmartin