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Competition for your inflight entertainment experience is heating up. This week, JetBlue announced a partnership with Amazon Prime that will allow its passengers to stream some Amazon Prime content directly to their personal devices for free. That partnership is also subsidizing free internet for the entirety of the Wi-Fi equipped JetBlue fleet.
American Airlines followed up today by announcing free movies in much of its domestic service (where available) and the launch of their Gogo streaming movie service.
Still unknown is the effect of bandwidth on these services. Gogo’s service operates out of the belly of the aircraft so doesn’t rely on an in internet connection to stream data, but content from Amazon Prime will need to be downloaded. While’s Jetblue’s Fly-Fi service offers speeds of up to 20Mbps per seat, can it handle a plane full of 20Mbps seats?
Social Quote of the Day
Why isn’t the verge not complaining that Amazon and JetBlue is violating Net Neutrality? From what I am gathering from this article, as a Prime customer, I will not have to pay for internet nor movies on Jetblue but non-Prime customers will have to pay for both. Isn’t that preferential treatment?
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Tips and Comments
Can be sent to gm[at]skift[dot]com or to @grantkmartin