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Another day, another hotel brand launched for Millennial travelers. This time, it’s Starwood’s turn at the helm with its launch of Tribute hotels, a boutique network of four- star properties flying under the same flag.

Tribute’s price point and digital footprint are geared for the millennial audience, hopefully capturing the new generation of discerning travelers now coming of age. It only has one hotel on the books right now, the Royal Palm South Beach in Miami, but apparently Asheville, Nashville, Savannah and Charleston are also in the hopper.

Whether they engender enough “digital impact” or “viral videos” is still TBD, but from a design perspective, the Royal Palm looks great. I look forward to test driving the properties on the west coast.


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@SamShankman | Sam Shankman, Skift Reporter




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The Airline Toilet That Is Set to Revolutionize In-Flight Relief: In a surprise move in the high-altitude game of thrones, Zodiac Aerospace has developed the Swiss Army Knife of aircraft toilets that’s destined to forever revolutionize the plane lavatory. Read more at Skift



Starwood Launches Tribute, Its Second Brand for Independent Hotels: The Wall Street Journal is reporting that Starwood Hotels and Resorts is launching Tribute, a second “soft” brand of independent hotels to follow its Luxury Resorts brand that in 1994 pioneered the practice of bringing independent properties under the umbrella of a larger hotel brand to ease booking and enhance loyalty. Read more at Skift

Loews’ Chairman Says Lousy U.S. Infrastructure Hurts Tourism: Loews Corp. co-Chairman Jonathan Tisch said the U.S. travel and tourism industry needs the federal government’s help to rebuild roads, rails and airports. Read more at Skift

Guyana’s First Five-Star Hotel Opens Amid Protests: Guyana’s first five-star hotel has opened in the South American country under a public-private partnership that Parliament had rejected before the body of lawmakers was temporarily suspended last year. Read more at Skift

Yellowstone’s Oldest Hotel Recognized as Historic Landmark: The oldest hotel in Yellowstone National Park has been designated as a National Historic Landmark. Read more at Skift


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Photo Credit: The website for Starwood's new Tribute brand. Starwood Hotels & Resorts