Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> Outsiders aren’t as impressed with the social media efforts of the tourism industry as the tourism industry is: WTTC Panel: Travel Brands That Don’t Understand Social Media Will Perish

>> How deep will the concessions be? Google’s Antitrust Defense: Trust Us, We Know What’s Best

>> Travel companies are walking a thin line with Google: What Travel Companies Have Against Google on Antitrust Issues

>> There’s nothing like attracting the interest of a deep-pocketed buyer with a huge consumer audience: Startup Stories Series: Oyster’s Path From Near-Collapse to TripAdvisor Acquisition

>> Skift’s trends report looks at how e-mail marketers are steering the industry’s course toward more reliable conversions: Travel Brands Rethink E-Mail Strategies to Target Millennials

Photo Credit: Panel members at the World Travel & Tourism Council’s Global Summit in Madrid April 16 commented that the travel industry still doesn't seem to adequately understand or leverage social media. WTTC