Bringing on large national sponsors is one of the first and more important steps towards getting the funds needed for a successful event.
Tokyo Olympic organizers have signed up two major Japanese financial institutions as domestic sponsors of the 2020 Games.
The two companies have exclusive rights in the banking category. Financial terms were not released.
Other domestic sponsors include telecommunications company NTT and sporting goods maker ASICS.
Tokyo’s domestic sponsorships are separate from the global TOP sponsorship program run by the International Olympic Committee. Japanese automaker Toyota and tire manufacturer Bridgestone are among the worldwide sponsors.
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Photo Credit: Illuminated street sign in Roppongi Hills, a high-end shopping center in Tokyo. Stephan / Flickr
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