Indiana has hired a public relations firm to fix the damage from a religious objections law that raised the specter of discrimination against gays and others.

The Indiana Economic Development Corp. announced Monday it was collaborating with the Indiana Office of Tourism Development in hiring Porter Novelli to strengthen Indiana’s reputation “as a welcoming place to live, visit and do business.”

The IEDC news release doesn’t mention the law known formally as the Religious Freedom Restoration Act, but an email sent by the tourism office to local officials and obtained by The Associated Press says Porter Novelli was hired “to restore Indiana’s image after the recent political controversy surrounding RFRA.”

The Senate Appropriations Committee last week added $1 million to tourism funding in the state budget specifically for that purpose.

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