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As yet another ski resort prepares to close for the season due to a lack of snow, businesses around Lake Tahoe are looking beyond the barren slopes as they rethink how to draw visitors during the colder winter months.
The Sacramento Bee reported Sunday that mountain resorts and hotels have been trying to expand their appeal with new entertainment offerings and special events that do not depend on the weather.
For example, the Squaw Valley resort hosted a bluegrass music and beer this weekend after having to cancel a World Cup ski and snowboarding event earlier this month. Meanwhile, the Sierra-at-Tahoe resort is trying to build a more diverse clientele by promoting itself as a wedding venue.
Sierra-at-Tahoe closed early for the year last weekend. The Sugar Bowl resort planned to call the ski season quits on Sunday.