First Free Story (1 of 3)

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Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here

>> Skift’s e-book “The Future of the Guest Experience” shows how hotels are moving away from guidebooks and guidelines and learning how to empower their employees: 7 Hotel CEOs on Empowering Employees Who Work With Guests

>> This helps put hotels on the path to increased direct bookings: Hilton Finds Success With Google’s More Visual, Detailed Hotel Ad Product

>> Providing exceptional experiences is more difficult than ordering sheets with the highest thread count: 4 Luxury Hotel Brand CEOs on What Their High Net-Worth Clients Really Want

>> Lots of slippers are apparently important to the Chinese guest: Hilton Expands Its Chinese Traveler Program to 110 Properties

>> We promise our minds aren’t in the gutter: The Trouble With Branding: Is It a Lifestyle Hotel or a Condom Brand?

>> The Wi-Fi utility is the be-all and end-all in the hotel industry: The Struggle to Get Faster Wi-Fi in Hotel Rooms

Photo Credit: A lobby at a Four Seasons Hotel. Four Seasons