The Trouble With Branding: Is It a Lifestyle Hotel or a Condom Brand?

If you’re a global hotel chain without a new lifestyle brand, the conventional wisdom is that your brand family is missing something. But what it’s likely not missing is an ambiguous name that is contemporary, inoffensive, and sleek in a way that only a modern, focus-grouped product can be. Unlike the brands named after the … Continue reading The Trouble With Branding: Is It a Lifestyle Hotel or a Condom Brand?