The spending points to a diversification of Vegas' offering, which is great news as gaming becomes more competitive around the world.
Visitors to Las Vegas last year spent an estimated $723 each says a report that pins the value of tourism at $50 billion total.
The Las Vegas Convention and Visitors Authority commissioned the economic impact report presented at the agency’s Tuesday meeting by Applied Analysis.
The agency says 41 million travelers visited Las Vegas last year, its most on record. Spending per visitor is also up by $33 compared to 2013 with convention-goers spending more than leisure travelers.
Jeremy Aguero with Applied Analysis says 2014 represented the highest visitor spending the destination has ever seen on everything but gambling.
The report says one in four southern Nevada workers are directly employed in tourism accounting for nearly 25 percent of all wages.
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Photo credit: Ellipses along the Strip in Las Vegas. Moyan Brenn / Flickr