8 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> Uber has gone from an unknown mobile app to a global service: Mainstreaming of Uber via Descriptions in the New York Times

>> Uber keeps getting bigger: Uber Acquires Mapping Technology Company deCarta

>> Darren Huston’s paraphrased statement on Expedia: “We acquire the good stuff and they acquire distressed companies:” Priceline Group CEO Doesn’t Think Much of Expedia’s Acquisition Strategy
>> Take a look at Skift’s trends report “The State of Travel Metasearch in 2015” this weekend: Is Travel Metasearch Still Sizzling?

>> Consumers are sharing more personal data than ever before through mobile apps:  The Data People Surrender to Use Their Favorite Travel Apps

>> TripAdvisor has conducted two recent studies to figure out where its website traffic comes from — and where it goes: TripAdvisor Is Tracking Whether Its TV Advertisements Really Work

>> At this point the billions are coming from outside investors hopeful that one day an IPO will make bankrolling these founders pay off: Uber and Airbnb Founders Make Forbes’ Billionaires List

>> Some of the weaker online travel agencies in Europe and Asia are getting squeezed out: Shakeup of Marginalized Booking Sites in Europe and Asia