6 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> This leaves Orbitz out in the cold: Expedia Acquires Travelocity for $280 Million

>> 2015 is going to be a very interesting year in both on and offline travel merger activity: Travel Mergers and Acquisitions Activity in 2014 Doubled in Value

>> Smart brands are looking outside the news feed to connect with customers: Facebook’s Best Product for Travel Brands May Not Be Facebook

>> Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations: Top 10 Hotel Brands on Social Media for December 2014

>> Airbnb is still hoping to deal with cities on its own terms, but New York City doesn’t appear to want to play ball: Airbnb Super-Hosts Have Returned to New York City

>> What’s a tweet worth? When it’s tied to a prize it’s worth a bit more: Data Insights from Top Travel Brands’ Twitter Contests