First Free Story (1 of 3)

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Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top aviation trends.

For all of our trends roundups, go here.

>> A big component of a loyalty program’s value has to do with its utility: Measuring the Value of Airline and Hotel Loyalty Points in 2015

>> This has benefits for both customers and crew: Virgin Atlantic Using Augmented Reality to Entice Customers and Train Crew

>> The investigation is ongoing: 14 Questions About the Fate of Missing AirAsia Flight 8501

>> Fernandes showed how an airline CEO should respond amid a disaster: Missing AirAsia Flight Brings CEO Fernandes Into the Spotlight

>> Watch this Skift Global Forum video of Southwest Airline’s chief marketing officer: Lessons on Airline Branding From Southwest’s Top Marketing Officer

>> Let’s hope 2015 is disaster-free: Asian Aviation on Track to Have One of Its Worst Years Ever

>> The high cost of pilot training is a challenge everywhere right now: Asian Airlines Struggle to Keep Up With the Demand for Pilots

Photo Credit: The "Birthday Girl" Bar. Virgin Atlantic.