Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here

>> Skift’s new trends report, “Content Marketing Strategies for Hospitality Brands,” shows how boutique properties have more freedom than larger brands to experiment with marketing strategies: The Content Marketing Strategy Behind Kimpton Hotels’ Website

>> Hotels did slightly better on social media in November than the previous month: Top 10 Hotel Brands on Social Media for November 2014

>> It’s not enough to be a “book smart” intern anymore: What Hotels Are Looking for in a Good College Intern

Photo Credit: Kimpton's 4th annual pet photo contest. Kimpton Hotels and Restaurants / Facebook