Skift Take

The demonstration is a reminder that a single unsatisfied or unhappy guest can put a hotel brand in a precarious position if the story spreads and gains media attention.

Several dozen breast-feeding women have protested outside a luxury London hotel where a mother was asked to cover up with a napkin as she fed her baby.

Louise Burns said she felt humiliated by staff at Claridge’s in the incident this week.

The group Free to Feed organized the “nurse-in” Saturday outside the hotel in the upmarket Mayfair district.

The group’s founder, Emily Slough, said such incidents discouraged women from breast-feeding. She said: “We’re here to challenge that stigma and show women it’s normal and natural.”

Claridge’s has said it embraces breast-feeding, but requests that women are “discreet” toward other guests. Nigel Farage, leader of the Euro-skeptic party UKIP, drew criticism after he said Friday that hotels had the right to ask breast-feeding women to “perhaps sit in the corner.”

Copyright (2014) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Tags: guest experience, london

Photo Credit: The outside of Claridge's Hotel in London. Chris Pople / Flickr