Uber Technologies Inc. is close to raising a round of financing that would value the mobile car-booking company at $35 billion to $40 billion, according to people with knowledge of the situation.

T. Rowe Price Group Inc. is in discussions to be a new investor, with existing investor Fidelity Investments also set to participate in the funding, said the people, who asked not to be identified because the details are private. Uber is raising at least $1 billion, they said.

The financing hasn’t closed and the terms and investor group may still change, one of the people said. T. Rowe previously considered investing in Uber and may still end up passing this time, two of the people said.

A T. Rowe spokeswoman declined to comment, as did a representative from Uber. A spokesman for Fidelity didn’t immediately respond to requests for comment.

If Uber completes the funding, a valuation of $35 billion to $40 billion would more than double its $17 billion value from a June financing. At the time, the valuation was a record for a U.S. technology startup in a direct investment round. That put Uber at the front of a pack of elite U.S. technology startups that are valued in the eleven-digit range, including Airbnb Inc. and Dropbox Inc.

Such valuations are spreading internationally. In China, smartphone maker Xiaomi Corp. is in talks for a funding round that would value it at $40 billion to $50 billion, people familiar with the matter have said.

A $35 billion to $40 billion value would also put San Francisco-based Uber at about 1.5 times the capitalization of microblogging service Twitter Inc. and at about the same size as Salesforce.com Inc., Delta Airlines Inc. and Kraft Foods Group Inc.

International Growth

Uber is raising more money to finance its international expansion, people close to the situation said earlier this month. The company, founded in 2009 by Garrett Camp and Chief Executive Officer Travis Kalanick, has rolled out its car-booking services to more than 220 cities worldwide.

Uber has run into controversies as it has debuted in new markets, including roiling established taxi and limousine industries and facing regulatory hurdles. Some drivers for the service have also complained about the company’s commission structure.

Last week, Uber grappled with the fallout from remarks made by senior vice president Emil Michael, who said the company would pry into journalists’ private lives. In the wake of the incident, Uber hired a law firm to conduct an internal review of its privacy policies.

To contact the reporter on this story: Serena Saitto in New York at ssaitto@bloomberg.net To contact the editors responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net Andrew Pollack

Tags: funding, uber
Photo Credit: Uber CEO Travis Kalanick at Le Web Paris 2013 on December 10, 2013. Adam Tinworth / Flickr.com