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We all saw it coming. Fresh on the tail of Delta ratcheting up the minimum requirements for it’s 2016 mileage program, United followed suit late last week. Next year’s program will require an extra 20% of minimum spend for elite status, meaning instead of the $2,500 – $10,000 required for Silver-1K status, it will now cost $3,000 – $12,000.
Why the gouging? Partially because they want to match Delta’s nefarious plan and partially because they can. Elites are aplenty in today’s post-recession world, and rather than distribute more perks it’s easier to thin the herd.
Don’t worry, The New Yorker is already disappointed on your behalf. As educated consumers, you now have two choices: leave for another airline in 2015 or cough up the cash. I know which one I’ll be doing.
Social Quote of the Day
And just in time for the holidays, @united sends out their annual letter turning the screws a little harder on their #mileageplus fliers.
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