Morgan Stanley said its employees can use Uber Technologies Inc. cars for company trips, making the bank one of the first firms to reimburse employees for the service.

“Employees expressed their strong affinity for the convenience Uber offers them in their personal lives and wanted that flexibility for their business travel needs as well,” Jeff Brodsky, human resources chief at New York-based Morgan Stanley, said today in a statement.

Uber is moving into transportation markets that have been dominated by taxis and limousine drivers. The firm, based in San Francisco, operates in 220 cities in 45 countries.

To contact the reporter on this story: Michael J. Moore in New York at mmoore55@bloomberg.net. To contact the editor responsible for this story: Peter Eichenbaum at peichenbaum@bloomberg.net.

Photo Credit: The Uber app in New York City. Skift