First Free Story (1 of 3)

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Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here

>> Combining the human touch and technology are the keys to improve experiences for luxury guests: Interview: Four Seasons CEO on Building a New Kind of Loyalty

>> See who the winners are: Top 10 Hotel Brands on Social Media for October 2014

>> TripAdvisor expected a faster adoption rate: Confused Hotels Are Slow to Sign Up for TripAdvisor Instant Booking

>> Starwood became the first in what will be a trend by late 2015-smartphone room keys: Starwood Launches Keyless Mobile Entry at Some U.S. and Asian Properties

Photo Credit: Best Western is the first hotel chain to implement TripAdvisor Instant Booking on desktop, tablet and smartphone in the U.S. Pictured in a courtyard at Best Western headquarters in Phoenix, Arizona. Best Western