Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>> The fashion industry knows a thing or two about Instagram marketing: What the Fashion Industry Can Teach Tourism About Social Media

>> The youth and student travel market is a $200 billion industry, Skift’s FREE trends report “The State of Student Travel” outlines what that means: Seven Lessons From The Edge: The Future of Student Travel

>> Google has more control over the travel industry than you might have thought: Destinations Just Trying to Make Google Happy Are Missing the Bigger Picture

>> It’s now “Welcome to New York Ci-tay:” New York City Taps Taylor Swift As Its Global Welcome Ambassador

>> When your destination isn’t on bucket lists, food may be able to help: Kentucky Tourism Turns to Culinary Tourism for a Boost

>> China likes Canada too: Chinese Tourist Visits Overtake French Travelers in Canada

Photo Credit: Students at Coachella music festival. Shawn Ahmed / Flickr