Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here

>> Mobile check-ins at Starwood will be another return-on-investment test for industry: Starwood Betting That High Cost of Mobile Check-Ins Will Be Worth It

>> Kayak CEO explains why the metasearch site’s going against the grain and trying to increasing third party bookings: Interview: Kayak CEO on Downplaying TV Ads and Direct Bookings

>> W Hotels latest to roll out digital campaign to support LGBT community: W Hotels Throws Its Support Behind Legalizing Same-Sex Marriage

>> OTAs still trying to evade hotel taxes: How Online Travel Agency Lobbyists Helped Kill Florida Hotel Tax Lawsuit

>> What are examples of smart travel startup names? Find out here: The 10 Smartest and Worst Travel Startup Names of 2014

>> And the winners are: 5 Travel Brands Winning on Social Media for the Week Ending October 26, 2014

>> This weekend it’s worth perusing Skift’s “Instagram Strategies for Travel Brands” report if you haven’t yet had the pleasure: How Travel Brands Can Measure Success on Instagram

Photo Credit: Virgin America's beautiful and cheeky flight attendant crew. Virgin America / Instagram