Best Travel Ads This Week: Music That Makes a Message Pop

Visuals are the undisputed leader when it comes to travel marketing, but a solid soundtrack paired with those images is a match made in ad heaven.

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Accor‘s Ibis brand takes a playful approach to portraying its hotel lobby with this musical sequence showcasing how ordinary morning tasks can take on new life at the right hotel. The brand is able to highlight its amenities for a broad range of guests as well as its clean, colorful design without using a single word.

Ontario Travel has started to promote the 2015 Pan Am/Parapan Am Games set to take place in Toronto with this powerful ad that successfully mixes the strength of world-class athletes with the aesthetics and personality of the city.

Haunting but beautiful, this Visit Finland video portrays the country’s majestic landscape while touching on its unique culture. It’s worth the patience that it takes to get through.

This humorous Irish Rail ad inserts voice where there would usually be none. It mocks the moving heads of two sleeping passengers to highlight the amenities and low fares available onboard while relaying that the comfort onboard is good enough for sleep.

The Charleston Area CVB paints a love letter to its city in this panoramic video showcasing the landscape that makes Charleston so special. Again, not a word is spoken but the soothing sounds of the trumpet relay a message of relaxation, curiosity and southern charm.