Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Business Travel

Wyndham Lures Businesses to Book Directly With New Loyalty Perks

Wyndham aims to woo businesses to book hotels directly by simplifying the process and turbocharging rewards. The hotel franchisor is betting big on America's infrastructure spending boom.

Sean O'Neill | 3 days ago

Airlines

From Cost Center to Cash Generator: Air India Marketing Chief on New Loyalty Program

Sunil Suresh is bullish about the loyalty program's prospects of becoming a value creator for the airline, with significant growth forecast over the next three years.

Ajay Awtaney, Skift | 2 weeks ago

Airlines

Air India Transforms Its Loyalty Program: Here’s Everything You Need To Know

Air India has worked at a record pace to develop and roll out a new version of its loyalty program, with huge changes for customers.

Ajay Awtaney, Skift | 2 weeks ago

Free Read

Hotels

Skift India Summit Video: Destination India – Emerging Hospitality Trends

In this video from Skift India Summit 2024, Chris Hartley of Global Hotel Alliance and Anuraag Bhatnagar of The Leela Palaces, Hotels and Resorts discuss the potential of the Indian travel market, the unique travel preferences of Indian travelers, and the importance of personalization and recognition in delivering exceptional guest experiences.

Global Hotel Alliance + Skift | 2 weeks ago

Online Travel

How Travel Metasearch Lost Its Mojo

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

Dennis Schaal | 2 weeks ago

Hotels

How Hilton Got So Big

Today's podcast looks at Hilton's ascent, Maui's tourism pitch, and Breeze's new loyalty program.

Rashaad Jorden | 3 weeks ago

Airlines

Breeze Makes Big Bet on New Co-Branded Credit Card

Breeze, a low-cost carrier founded in 2021, believes it can attract a steadfast customer base to its loyalty program with the release of its co-branded credit card.

Meghna Maharishi | 3 weeks ago

Daily Lodging Report

MGM Collection with Marriott Bonvoy Launches

MGM Collection with Marriott Bonvoy, the brand created by MGM Resorts International and Marriott International, is now accepting reservations for 16 hotel and resort destinations on Marriott's website and app.

1 month ago

Hotels

Marriott and MGM Resorts Loyalty Tie-Up Goes Live

Marriott's strategic move not only aims to boost hotel revenue but also provides travelers with loyalty redemption opportunities for MGM Resorts entertainment.

Sean O'Neill | 1 month ago

Hotels

Hilton Adds ‘Glamping’ Via Loyalty Licensing Deal With AutoCamp

‘Glamping’ is gaining respectability.

Sean O'Neill | 2 months ago