GetTaxi Inc. is offering a flat $10 fare in Manhattan as the car-hailing application elbows its way into a market where Uber Technologies Inc. and Lyft Inc. are already jockeying for riders.

GetTaxi, which operates its black-car business under the Gett brand in the U.S., said in a blog post yesterday that the offer will continue in New York through the end of the year and that there’s no limit on the number of rides a person an take. The promotion only applies to rides entirely in Manhattan, and trips over an hour will cost extra.

GetTaxi, based in Tel Aviv, joins an intensifying battle between taxi-hailing companies, particularly in New York. Last month, Uber disclosed details on Operation Slog, a controversial program to lure drivers from other services, including from its rival Lyft. Lyft, which got the green light to begin operations in New York in July, had alleged that Uber employees had booked and then canceled more than 5,000 rides.

The competition follows a flood of investment into the burgeoning market for apps that let users order taxis and cars or share rides. GetTaxi raised $150 million in August to let it start a service in New York for corporate customers, bringing its total funding to more than $210 million. Uber, which is in more than 40 countries, raised financing in June that pegged its value at $17 billion. Lyft raised $250 million from investors including Alibaba Group Holding Ltd. in April.

To contact the reporter on this story: Doni Bloomfield in New York at To contact the editors responsible for this story: Sarah Rabil at 

Photo Credit: Gett's app in New York City. Skift