Ryanair continues to adjust its business model and goals to mature from the cheapest of European airlines to one that flyers appreciate for its fares and service.
Ryanair Holdings Plc will submit a non-binding offer for Cyprus Airways on Friday as Europe’s No. 1 discount carrier seeks to extend its footprint eastward to an island increasingly popular with Russian and Israeli visitors.
Ryanair has emerged as one of a “handful” of interested bidders for the state-owned business after Chief Executive Officer Michael O’Leary met with Cyprus’s transport minister last week, Chief Marketing Officer Kenny Jacobs said today.
“We’ve had a positive meeting on both sides and we think there is a good business there to take over,” Jacobs said in an interview. “It gives us access to a really interesting part of Europe that’s going to grow and that part of Europe is easily connected to the Middle East, which is also interesting.”
A more detailed data-collection process will begin if the Cypriot government approves the Ryanair offer, and it could take a “couple of months” to prepare a binding proposal, Jacobs said. A deal would mark a rare foray into acquisitions for the Dublin-based carrier, with O’Leary preferring to enter markets after the demise of local airlines rather than bail them out.
Some 382,000 people visited Cyprus in July, up 5.7 percent from 2013, according to the Mediterranean island’s statistical authority. Israeli arrivals surged 63 percent and Russian visits rose 21 percent. Tourism accounts for more than a fifth of the economy, according to the World Travel & Tourism Council.
Founded in 1947, Cyprus Airways operates scheduled flights to about a dozen destinations in Europe and the Middle East using a fleet of six Airbus Group NV A320 aircraft, according to its website. The carrier attracts about 1.3 million passengers annually and is almost 94 percent government owned.
Ryanair boosted its order book to 180 Boeing Co. 737 jets in April and is targeting new markets in a push to increase passenger numbers to 110 million people by 2019. The Irish carrier has also pursued television commercials and a website overhaul in a push to tame its no-frills image and lure new customer groups such as business passengers and older travelers.
Ryanair and U.K. rival EasyJet Plc are expanding as network operators including Deutsche Lufthansa AG and British Airways parent International Consolidated Airlines Group SA seek to re- invent their short-haul units along low-cost lines.
To contact the reporter on this story: Kari Lundgren in London at firstname.lastname@example.org To contact the editors responsible for this story: Benedikt Kammel at email@example.com Christopher Jasper.
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Photo Credit: A line of Ryanair's Boeing jets. Ryanair