Skift Take

High-quality videos are like a digital postcard from a destination that can quickly reach potential visitors all around the world, making it an investment more tourism boards are realizing is worth the cost.

Take a 4-minute trip to Australia during your lunch break today.

For viewers, it’s as easy as pressing play on the embedded video below. For cinematographer Joe Capra, it took two weeks, three Canon 5DIII Cameras, and 120,000 photos.

Gold Coast Tourism commissioned the video to show off the coastal city’s landscape including its 58 miles of coastline and almost 400 miles of national park lands. The video doesn’t hone in on people or businesses, but gives viewers a larger sense of the destination and its activities.

Gold Coast City, located a hour from Brisbane in Queensland, is one of Australia’s fastest growing cities. Like Melbourne and Adelaide, the city attracts residents and visitors due to a number of outdoor recreational options, a low crime rate, and little congestion.

Destinations are increasingly turning to independent cinematographers to capture their destination in a new medium that can spread quickly around the world online. Catalan Tourist Board and the Canary Island Tourism Board have each commissioned cinematographers to visit and produce films featuring the destinations’ landscape.

Watch the timelapse video commissioned by Gold Coast Tourism below:

Australia’s Gold Coast – Timelapse from SCIENTIFANTASTIC on Vimeo.


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Photo credit: A screenshot from Gold Coast Tourism's timelapse video. Vimeo

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