Digital

5 Digital Trends We’re Tracking At Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.

 >> The sharing economy wants its share of business travelersBusiness Travel and the Sharing Economy Aren’t An Easy Fit

>> Hotels are offering more personalization with their apps: Hilton Worldwide Gives Guests the Freedom to Select Their Own Rooms

>> Airlines are missing the big picture: Airlines Struggle to Take Advantage of Big Data

>> Using ads the right way to target the silent traveler: Using Smart Ad Tech to Reach the New Silent Traveler

>> Facebook is more helpful than Twitter for travelers: More Travelers Seeking Customer Service Help on Facebook Than Twitter

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

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