We like the idea of a website to promote outdoor activities and tourism in Florida, but Discover Florida Wild comes off as relatively stilted and amateurish. Visit Florida and the state Department of Environmental Protection could do a lot better than this.
The Florida Department of Environmental Protection has launched a new website that provides one-stop shopping for outdoor activities managed by the state.
From hunting and fishing, to picnicking and beachgoing, the Discover Florida Wild gateway enables users to easily link to state agencies managing more than 700 natural springs, 825 miles of beaches and 10,000 miles of hiking, paddling, equestrian and biking trails.
Recreation managers represented on the site include the department’s Florida State Parks, Florida Coastal Office and five Florida Water Management Districts, as well as the Florida Fish and Wildlife Conservation Commission and the Florida Forest Service, a Division of Florida Department of Agriculture and Consumer Services.
“This is a great way to encourage more Florida residents to enjoy the natural resources we work so hard to protect here in the state of Florida,” said DEP Secretary Herschel T. Vinyard Jr. “Many state agencies offer unique recreational opportunities and partnering to create a website that helps connect the dots to make enjoying them easier for residents just makes sense.”
VISIT Florida, which markets the state for tourism, partnered with the agencies to design and host the portal on its site. ___
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Photo Credit: A winter scene at Myakka State Forest in Sarasota County, Florida. Arjay, Deep Shot Photography
Norwegian Cruise Line Tells Court Florida Banned Vaccine Passports for Politics Only
Vaccine passports, despite opposition in varying degrees around the world, is the right move for the cruise industry. It's too much financial and reputational risk for cruise lines, let alone passengers, to on-board cruisers who aren't jabbed.
Tom Hals, Reuters | 2 months ago
Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery
For Visit Florida, the pandemic was a golden opportunity to boost its domestic market share while competitors remained restricted. And it worked — Florida's visitor numbers are on track for a record breaking year.
Lebawit Lily Girma, Skift | 2 months ago