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Last year when United announced its “Fly the Friendly Skies” campaign I promptly went to my bookshelf, found my marketing 101 textbook and shredded into bite sized, digestable pieces. I’ve been slowly sending back the entire book in the United Explorer Credit Card business-reply envelopes that I receive nearly weekly in the mail.
Why the passive agressives? Because “Friendly Skies” means nothing. Every airline – every passenger and flight attendant – has bad days, and its impossible to sugar coat an entire product with a meaningless, rainbow moniker. One might as well call United the most not un-palatable airline for millenials. It would be just as vacuous.
It disappoints me thus to see that Delta has plans to launch a campaign for the “Most Trustworthy” airline. How is Delta — or any company trustworty? How are they not? Unless you’re Enron-ing your way through business practices it’s all a matter of good faith operations and profitability — which I hope you’re sticking too. And if you’re not, there’s much more to worry about than your ridiculous marketing campaign.
Here’s a freebie for you Delta, presented without sarcasm. “North America’s Premium Carrier.” It highlights your target market and based on your cabin upgrades and mileage program its also factually accurate. But most of all, it’s genuine. Maybe after that campaign, you can pick up the “America’s Most Genuine Airline” tagline.
Prepare to pay more for your airline tickets. Following orders from congress, the TSA is raising the 9/11 security fee that it currently adds to all passenger itineraries. The new fees will more than double to $5.60 for each one-way journey, and if multiple layovers are in place there will be an additional charge.
As we all know, the TSA’s policies are hotly contested. Not a week goes by without some celebrity or hotshot complaining about the agency’s policies, and the only metric for success that we have is incidents that didn’t happen. But it’s hard to blame the TSA for increasing fees when congress built in the changes to their belt-tightening budget. Indeed as the LA Times reports, passengers are more irritated about lines and delays then they are about the actual fees. If the agency can use this money to help build out prescreening and make everyone’s lives at security more efficient then I’m all for it. Fingers crossed that it’s money not squandered.
SOCIAL QUOTE OF THE DAY
Expect an extra $5.60 in #TSA fees starting next month. No, you’re not the only one annoyed by that http://klou.tt/1ty4rv3w3204u
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