Skift Take

Right now is prime time for travel marketing with Americans across the country wondering whether it's too late to book a summer getaway and escape the heat of their office lunch break.

This week’s ads draw a direct connection between travel and some of life’s most memorable moments. All of the ads also focus on summer travel, highlighting deals should bookers think it’s too late or too expensive to take a trip this summer.


Expedia reworks its “Find Your” campaign for summer travel. The brand again goes after viewers’ heartstrings with a home video of a summer vacation, a vacation which the man currently booking a trip on the Expedia app took as a child with his parents. Expedia’s efforts to align its brand with the emotional and memorable side of travel is working well.

Kampgrounds of America is releasing its first national TV commercial in 52 years of operation. RV owners, the bulk of KOA’s customers, are the rise again following the fall-out of the economic recession. The ads are meant to not only inform new RV owners of the amenities available at the campgrounds, but to higlight the memories that await visitors.

Las Vegas is declaring summer “Vegas season” and likening it to the holiday traditions that most Americans reserve for December. The first ad is a spoof on Christmas light competitions in which neighbors recreate their homes into iconic resorts. The second ad is a spoof on holiday carolers and includes a surprisingly catchy song about going to Vegas.

Tigerair recently released a series of comical ads aimed at promoting its Infrequent Flyer Club in which flyers are “rewarded” with low fares instead of small lounges and dinky glasses of wine. Tigerair treads a thin between insulting flyers and wooing future infrequent flyer members.

Easyjet tries its hand at explanatory journalism, visualizations and all. A series of new videos explain how Easyjet’s flight tracker app works, how its fares are determined, and guidelines for traveling with children. The videos are all a part of Easyjet’s brand overhaul in which is attempts to become as transparent as possible and separate itself from Ryanair.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: marketing, skiftadsweek, videos

Photo credit: Expedia evokes nostalgia in viewers in its latest "Find Yours" ad. Expedia / YouTube

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