Skift Take

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends. For all of our trends roundups, go here.

>> Hotels target LBGT travelers as next big market: Marriott Targets LGBT Travelers with Beautiful Photo Campaign

>> Digital tools help small hotels compete with the brands: How Small Hospitality Brands Use Email and Facebook to Compete With Global Chains

>> Global hotel groups eye independent local hotels:  Interview: Inside Hilton’s Attempt at an Independent Hotel Collection

>> Luxury comes back to the hospitality industry: Four Seasons, Marriott, Starwood CEOs Laud the Rebirth of Luxury

>> The divide between luxury and affordable lodging grows: The Growing Divide Between Luxury and Affordable Lodging Option

>> Global hotel executives worry about losing share to Airbnb: Starwood, IHG Execs Worried About Losing Market Share to Airbnb

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Tags: trends, trends roundup

Photo Credit: Marriott International targets LGBT travelers with new marketing campaign. Marriott International