Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.

>> Travel industry is making less mobile revenues than other industries: Travel Industry’s Mobile Revenues Are Much Lower Compared to Other Sectors

>> Apps attempt to improve the business travel lifestyleApps That Connect Travelers With Gyms and Exercise Classes

>> Data adds context to otherwise simple maps: App Adds Data Visualizations to NYC Subway Maps

>> Open data is key to better trip plannign tools: This Is the Business Travel Tool Everyone Wants and No One Will Ever Get

>> Destinations turn to social media campaigns to raise place awareness: Chinese City Taps Outsider as Social Media Ambassador

>> Airlines create app games to engage potential flyers: Promotion From Russian Airline Gives Away Points When Planes Fly Overhead

>> Ten U.S. booking sites that spend the most on paid search: Expedia Spends More on Search Than Any Other Booking Site in the U.S.

Photo Credit: A women uses the Tunnel Vision app to access transit and population data. Tunnel Vision