Skift Take

Read how in-flight entertainment has evolved to become a defining element of the flying experience, why IFE is such an important factor to the airlines in product differentiation, and what new innovations are in store for this technology

Our twice-monthly Skift Trends Report series takes a deep dive into industry trends across various sectors of travel.

The latest report in the series, The Rapid Ascent of In-Flight Entertainment launches today and examines what’s coming next for onboard movies, television, games, and connectivity.

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In this report, we’ll look at how IFE has evolved in recent years to such a prominent element of the in-flight experience, why IFE is such an important factor to the airlines in product differentiation, what new innovations are in store for this technology, where IFE lags behind modern technology and when it might catch up. We provide some important highlights and feature key players and airline case studies here, in order to reflect the predominant trends in today’s market.

We’ll look at key examples of IFE equipment selection: cutting edge tech for the premium airlines; the middle of the road product for “frugal carriers”; and the Bring Your Own Device (BYOD) options. We’ll also discuss the key reasons why some carriers have avoided IFE on many or all of their flights.

We’ll also look at recent developments in IFE equipment, and how they might evolve.

We’ll delve into the mysteries and promises of improved content offerings, since even the most advanced IFE becomes ineffective with stale content.

Last, we’ll take a peek at some of the visions of where this technology might headed in future decades.

The first four pages of the 31-page report, including the Executive Summary and Table of Contents, are embedded below:

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About These Reports

This is the seventeenth report in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year — direct to your inbox. Reports are delivered as a downloadable PDF.

Or you can also download each report a la carte, at a higher price.

You can read more about the trend reports here.

Any and all feedback is welcome. Contact me at ra AT

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Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: amenities, ife, in-flight, movies, tv

Photo credit: In-flight entertainment is changing how we spend time when we fly. Row 44

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