7 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.

>> Public transportation on the path to mobile ticketing: NYC Regional Rail Tickets Will Go Mobile in a Matter of Months
>> Travel brands get another consumer site to advertise on: Yahoo Relaunches Yahoo Travel as a Digital Magazine With Lots of Sponsored Content
>> Hotels project a lifestyle brand to broaden appeal on social media: Four Seasons’ Pinterest Strategy Is Focused on Inspiration, Not Bookings
>> City pick up free Wi-Fi as public service issue: New York Will Build a City-Wide Wi-Fi Network Off of Its Old Payphones
>> TripAdvisor adds another travel company to its acquired family: TripAdvisor Acquires as it Tries to Catch HomeAway
>> Startups use social media to make the most of transport crisis: How to Take Advantage of Twitter During Transport Crisis? Uber and Hailo Show the Way
>> Social media makes us better informed and feel less alone: What Social Media Means for Women Who Want to Travel the World Alone

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

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