Skift Take
Make sure you’re part of the conversation in China with KAWO, a Shanghai-based startup whose technology takes your existing Facebook and Twitter social media content, translates and localizes it before putting it on Chinese social media.
This sponsored content was created in collaboration with a Skift partner.
Given the skyrocketing number of Chinese tourists and amount that they’re spending-over 100 million and 100 billion respectively-, it’s important for anyone in the tourism industry to understand and to be able to reach this market. With our extensive experience and groundbreaking technology, the team behind KAWO has unprecedented insight into the Chinese digital landscape.
This webcast is a panel discussion and best practices guide to using Chinese social media to attract Chinese tourists. We’ll first put China’s unique Internet environment in context, starting with a basic overview of the demographic, key numbers, challenges, and opportunities in China. We’ll also go over actionable items to get started on Chinese social media, from how to create an account on the leading social media platforms in China, to recommendations on localizing your content to China to create effective social media campaigns in order to grow your fan base.
Speakers on the webinar included:
Andrew Collins – CEO / Founder, Kawo
Victor de Vries – Director of Regional Marketing, Hilton Worldwide
John Cox – COO, MVIP
Moderated by Rafat Ali – CEO, Skift
Listen to the full webinar on-demand here.
This content is created collaboratively in partnership with our sponsor, KAWO.
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