Skift Take

Airports continue to evolve into mini representations of the cities they serve and Heathrow is doing this with a focus on future revenues. In its ambition to become a luxury hub, it must also remember to provides spaces and services for average and budget flyers.

Heathrow Airport is pushing British brands on travelers passing through the airport’s brand new Terminal 2, also referred to as ‘The Queen’s terminal’.

The terminal, set to open June 4, will feature 64 shops and restaurants, most of which slant towards the luxury market. The brands, outlined below, were chosen based on passenger requests and industry trends.

Among the homegrown brands sold in the airport, there will be outlets from Cath Kidston, London’s Pride by Fullers, Bottega Veneta, and Michael Kors.

Heathrow touts a lucrative return on retail space with outlets delivering more than $3 billion (£1.8 billion) in annual sales and $50,140 (£30,052) in sales per square meter.

Heathrow is looking to boost those sales even higher in T2 with a new personal shopper program, available to flyers for free. The personal shoppers, which must be booked ahead, will escort passengers to stores and help them find particular gifts.

Personal shoppers will be able to speak a broad range of languages, which is necessarily to form relationships with high-spending flyers from around the world.

The full list of the 64 unveiled stores and restaurants are outlined below:

Check-in level, before security:

  • Costa Coffee
  • Excess Baggage
  • The Flying Chariot by JD Wetherspoon
  • Travelex
  • VAT Reclaim by Travelex

Departure lounge, immediately after security:

  • Boots
  • Case luggage
  • Cath Kidston
  • Dixons
  • EAT.
  • Heston Blumenthal’s restaurant
  • John Lewis
  • London’s Pride by Fullers
  • Moneycorp
  • Ted Baker
  • The Gorgeous Kitchen
  • Thomas Pink
  • Travelex
  • Sunglass Hut
  • WHSmith
  • Wondertree
  • Yo Sushi
  • World Duty Free

Departure lounge, after security, gate room level:

  • Bottega Veneta
  • Burberry
  • Bvlgari
  • Ca’ppuccino and WHSmith
  • Caviar House
  • Caviar House and Prunier
  • Harrods
  • Harrods – The fine watch room
  • Hugo Boss
  • Kurt Geiger
  • La Salle
  • Leon
  • Moneycorp
  • Mulberry
  • Paul Smith
  • Plaza Premium lounge
  • Prada
  • Smythson
  • Travelex
  • World Duty Free
  • Michael Kors
  • WH Smiths

Arrivals level:

  • Boots
  • Caffe Nero
  • Excess Baggage Company
  • Marks & Spencer
  • Moneycorp
  • Tourist services by British Hotels and Reservations Centre
  • Travelex
  • World Duty Free
  • Caffe Nero – North
  • Caffe Nero – South
  • Sim Local
  • WH Smiths

Arrivals Level (Airside):

  • Travelex
  • Moneycorp

Terminal 2B satellite:

  • World Duty Free
  • Caffe Nero
  • WHSmith
  • Boots
  • Moneycorp

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Tags: food and drink, heathrow, retail

Photo credit: The sign for a John Lewis retail outlet is installed inside Heathrow Airport's Terminal 2 on December 5, 2013. Heathrow Airport

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