Qatar Airways will introduce a daily flight linking Doha and London with an all-business-class cabin as the Middle Eastern carrier focused on luxury travel expands one of its most popular routes.

The service, which starts May 15, is the first of its kind in the Middle East, the airline said today in a statement. Qatar Air will deploy an Airbus Group NV A319 aircraft with 40 seats, adding a sixth daily service from Doha to London Heathrow and raising the weekly frequency to 42 flights from 35.

“It was only fitting that we introduce an all-business- class service on this key route,” Qatar Airway Chief Executive Officer Akbar Al Baker said in the release.

Qatar Airways joins a handful of international airlines that offer the exclusive service, including British Airways with its premium flights to New York. The Gulf carrier has marketed itself as a five-star luxury airline and operates a young fleet of 129 aircraft flying to 134 destinations.

The service will feature two seats either side of the center aisle, instead of the 3+3 economy-class layout more typical on the narrow-body, with each berth reclining to a fully-flat position and accessing 900 entertainment channels.

The planes, the second-smallest in the Airbus A320 family of single-aisle jets, will help to create “a VIP jet experience,” Qatar Air said.

Editors: Benedikt Kammel and Christopher Jasper.

To contact the reporter on this story: Deena Kamel Yousef in Dubai at [email protected] To contact the editor responsible for this story: Benedikt Kammel at [email protected]

Photo Credit: The interiors of Qatar Air's new service. Qatar Airways