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Today’s traveler isn’t looking to be “sold.” She’s looking for engaging, reliable online content to gather travel ideas and inspiration, sort out the options, and make travel purchase decisions. That means today’s travel marketer has to be there offering quality digital content on a consistent basis.
Earlier this week Skift co-hosted a webinar with DreamPlanGo, on using content marketing to drive travel inspiration and purchases.
The webcast explained the concept of content marketing for the travel marketer, and explored hands-on strategies, tips, guidelines and insights for driving awareness, engagement and purchase intent … using the power of travel content.
Speakers on the webinar included:
Robert Patterson – VP, Content & Social Strategy, MMGY Global
Scott Severson – President, DreamPlanGo
Joe Pulizzi – Founder, Content Marketing Institute
and moderated by Rafat Ali – CEO, Skift
Listen to the full webinar on-demand, and the presentation is embedded below.