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Visitor spending has curbed, but Hawaii has also gotten gradually more expensive as visitor numbers boomed. It must now temper prices to match consumer spending.

The Hawaii Tourism Authority says the number of visitors coming to the islands dropped for the third straight month in November.

The agency said visitor arrivals fell 5.5 percent from November last year to about 620,000. The declines were led by a 7.3 percent drop in travelers from the western region of the United States, which is the state’s biggest source of travelers.

Visitor spending declined for the third straight month, falling 2.1 percent to $1.1 billion.

Agency CEO Mike McCartney says increasingly aggressive competition, product pricing and currency exchange rates contributed to the declines.

He says consumers are becoming more price conscious and this is affecting spending.

The number of visitors from Japan remained level compared with November last year. But spending by Japanese travelers declined 6.5 percent.

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Tags: hawaii

Photo credit: The welcome sign for the Hawaii Volcanoes National Park. Ken Lund / Flickr

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