Skift Take

Outside of promoting Citi Bike at one of the busiest crossroads of New York during the one of the busiest times of the year, the city also builds its reputation as environmentally friendly while evolving the traditional New Year's Eve event.

2013 was the year of bikeshares in the United States and especially New York City where the country’s largest program launched in May. Therefore, it seems fitting that the city’s blue Citi Bikes play a part in the iconic New Year’s Eve celebrations in Times Square.

For three days, visitors and locals will have the chance to ride six stationary Citi Bikes in Times Square that will help power the ball drop. Kinetic energy from the cyclists will be stored in batteries and transferred to the NYC power grid to offset the energy needed to light the New Year’s Eve Ball.

The Citi Bike Pedal Power Station will open at 10 AM at the corner of 7th Avenue and 42nd Street from Saturday, December 28, through Monday, December 30. Participants will receive a free Citi Bike day pass and digital photo to share on their social networks.


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Tags: citibike, holidays, nyc, times square

Photo credit: Mayor Michael R. Bloomberg and Department of Transportation Commissioner Janette Sadik-Khan launched Citi Bike, the nation's largest bike share system, with 6,000 bikes available at more than 300 stations on May 27, 2013. NYC DOT / Flickr

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