Seven Ventures’ acquisition of Comvel is subject to regulatory approval. Terms of the deal were not disclosed.
ProSiebenSat.1 already owns travel and related portals, including Tropo, Wetter.com, Billiger-Mietwagen, MyDays, Holiday-Insider and Reise.com, and its articulated strategy has parallels to NC2 Media’s acquisition of Lonely Planet from the BBC in March.
“Travel brands are practically made for TV, as a highly visual and emotional medium, and therefore they represent a special point of emphasis for our e-commerce strategy,” said Christian Wegner, a board member of ProSiebenSat.1.
“Both portals [Weg.de and Ferien.de] complement our travel portfolio ideally,” Wegner said. “Together with our other Internet investments, including the dynamic travel provider Tropo, as well as Wetter.com, Billiger-Mietwagen, MyDays, Holiday-Insider and Reise.com, we can serve any and needs of people planning their vacations.”
Lonely Planet’s owners, too, have been busy buying up TV related assets and see it as a natural fit with travel content.
Of course, Lonely Planet’s and ProSiebenSat.1’s strategies diverge as Lonely Planet is a content site while ProSiebenSat.1 now has a portfolio of travel booking sites and is rolling up these assets.