Diversifying India's tourism attractions is good for businesses countrywide if domestic and foreign visitors extend trips or look upon India in new light after a glass of Sula wine.
In India, where whiskey is the alcoholic drink of choice and teetotalers exist by the legions, a wine culture has been almost nonexistent. Nashik (also Nasik), a picturesque area with deep green rolling hills about a two-and-a-half-hour drive from Mumbai, is finally changing that perception.
More than a half-dozen wineries with attractive tasting rooms and, in some cases, restaurants and accommodations, have opened here in the last several years and are turning this fertile valley into a popular oenophile destination for trendsetting Indians.
Skift India Report
The Skift India Report is your go-to newsletter for all news related to travel, tourism, airlines, and hospitality in India.
Have a confidential tip for Skift? Get in touch
Photo credit: Sula Vineyards is the first vineyard in India's Nashik region to turn wine-making into a tourism business. Chirag Desai / Flickr