Skift Take

Diversifying India's tourism attractions is good for businesses countrywide if domestic and foreign visitors extend trips or look upon India in new light after a glass of Sula wine.

In India, where whiskey is the alcoholic drink of choice and teetotalers exist by the legions, a wine culture has been almost nonexistent. Nashik (also Nasik), a picturesque area with deep green rolling hills about a two-and-a-half-hour drive from Mumbai, is finally changing that perception.

More than a half-dozen wineries with attractive tasting rooms and, in some cases, restaurants and accommodations, have opened here in the last several years and are turning this fertile valley into a popular oenophile destination for trendsetting Indians.

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Tags: india, wine

Photo Credit: Sula Vineyards is the first vineyard in India's Nashik region to turn wine-making into a tourism business. Chirag Desai / Flickr