First Free Story (1 of 3)Join Skift Pro
As the first winter storm of the season bears down on New Mexico, tourism officials are putting a frosty twist on their ‘New Mexico True’ campaign.
Tourism Secretary Monique Jacobson says the department has launched its first ever winter-specific ad campaign to tout the state’s ski resorts and other winter adventures.
The department also has a partnership with Southwest Airlines. Print ads will appear every month in Southwest’s in-flight magazine, along with a targeted digital and email component.
The department is spending $800,000 on the winter campaign.
Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.