Earlier this month the Jamaican tourist board unveiled a new brand identity, ditching its previous slogan, “Jamaica – Once you go, you know”, and replacing it with the far more succinct, albeit grammatically obtuse, “Jamaica – Get All Right”. The new slogan is currently being launched around the world; last week the tourist board rolled the world’s largest stress ball into New York’s Times Square and on Tuesday a twitter campaign ran to the tune of #getallright.

The Korean tourist board is also planning to replace its current slogan, but – in a move possibly designed to avoid having to take too much responsibility should it fail – it ran a public competition for ideas. Those who entered were hopefully inspired by Korea’s current slogan: “Be Inspired”. The competition has now closed but the new tagline will be unveiled in February 2014. In the meantime, here’s a round-up of some past and present travel slogans you may find emblazoned on posters, websites and brochures around the world.


  • Fiji Me
  • Latvia – Best enjoyed slowly
  • I feel SLOVEnia
  • Naturally Nepal – Once is not enough
  • New Zealand’s Hutt Valley – Right Up My Hutt Valley
  • Israel – Size doesn’t matter
  • Indonesia – Admit It You Love It


  • Lithuania – See It! Feel It! Love It!
  • Anguilla – Feeling is Believing
  • Paraguay – You have to feel it

Google Translate

  • Greece – You in Greece
  • Grenada – Live the Rhythms of Spice
  • Slovakia – Little big country
  • South Africa – Inspiring new ways
  • Uruguay Natural
  • Serbia – Life in the Rhythm of the Heartbeat


  • Panama – It stays in you
  • Colombia – The only risk is wanting to stay
  • Morocco – The country that travels within you


  • There’s nothing like Australia
  • Incredible !ndia
  • Brazil Sensational!
  • Smile! You are in Spain!
  • Incredinburgh


  • Jump into Ireland
  • Visit Bangladesh before tourists come
  • Dumfries and Galloway – A touch of the exotic


  • Montenegro – Wild Beauty
  • The Kingdom of Swaziland – A Royal Experience
  • Egypt – Where it all begins

Clean and simple

  • Germany – The travel destination
  • Go to Hungary
  • Definitely Dubai
  • 1 Malaysia
  • Fargo, North Dakota – Always Warm

Photo Credit: Fiji's tourism slogan relies on appealing to more than just wanderlust. Tourism Fiji