Recently we launched our first subscription service, the twice-monthly Global Trends Report series, focusing on trends across various sectors of travel, from across the globe.

The fifth report in the series is “The Rise of Mobile Booking in Travel.” Travel booking on mobile devices grew nearly 100 percent in the U.S. just last year, but completely mobile bookings are still hampered by legacy platforms, cumbersome processes and designs.

This report will explore the huge growth and examine why this often fails to translate into mobile sales, the benefits of native apps and the importance of a mobile-optimized site. It will also look at demographics of travelers who book on mobile devices. Finally, it will distill best practices for mobile booking based on conversations with experts and examples.

The first four pages of the 32-page report, including Table of Contents, are embedded below:

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About These Reports

This is the fifth in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month, 24 in a year, direct to your inbox. Reports are delivered as a downloadable PDF.

Or you can also download each report a la carte, at a higher price.

You can read more about the trend reports here.

Any and all feedback is welcome. Contact me at ra AT skift.com.

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