Skift Take
Kudos to the creative team that came up with Lily's Delta Surprise. Let's see what other airlines will come up with to outdo this one.
Like JetBlue, Delta Air Lines is trying to get some marketing mileage out of its new policy on portable electronics, and in a LOL moment the airline shows that the new rules will be of interest way beyond its much-wooed business travelers.
Here’s the video, entitled Lily’s Delta Surprise:
As Lily obviously knows, the new policy on portable electronics below 10,000 feet does not just apply to e-readers and other devices suitable for adults, but kids will be able to get their games and movies going, too.
And keen YouTube-philes will notice, this is derived off a very popular original video “Lily’s Disneyland Surprise!” about a young girl Lily who finds out she’s going to Disneyland on her 6th birthday.
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Photo Credit: Lily experiences a range of emotions in a new Delta video when she learns of Delta's new policy on portable electronics below 10,000 feet. Delta Air Lines