This week’s roundup looks at how two destinations market themselves, the new connectivity available on American Airlines, a hotel brand that gets into the football season, and a mobile app that makes flying easier.


The Jamaica Tourism Board shows travelers what it means when it says everything’s “all right” with a montage of families playing on the beach, friends jumping off cliffs into the sea, and couples getting romantic. The ad is colorful with an authentic soundtrack to match.

Expedia positions its app as the perfect travel companion. It’s reliable, tells travelers where to go, and won’t drool on their shoulders. The style of the ad is unique and works well for this type of marketing as it puts the app in the viewer’s hand.

Hampton Hotels targets college football fans with it latest campaign that offers fans discounts and encourages them to share their Hampton experiences on social media. It’s a double win in which Hampton fills rooms and gets free social marketing.

Scotland was listed third on the Lonely Planet’s roundup of the top countries to visit in 2014. To celebrate the acknowledgement and show visitors why it ranked so high, VisitScotland created this quick video with the highlights of the country’s landscape and culture.

American Airlines‘ new video ad was released just in time. The carrier explain how flights will “fly by” thanks to in-flight Wi-Fi, seat-back entertainment, and personal outlets. And it’s particularly timely given yesterday’s announcement that flyers no longer have turn off personal devices during take off and landing.

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Tags: american airlines, expedia, jamaica, scotland, skiftadsweek

Photo credit: An American Airlines flight attendant speaks to a passenger in the carrier's latest ad touting its in-flight Wi-Fi and outlets. American AIrlines

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